Incited

Accelerating digital journeys since 2016.

Data Enrichment, Analytics, Visualisation, Data Science, Machine Learning & AI

Accessible data science

Underpinned by our cloud-based data and analytics platform, expert team and collaborative approach, we accelerate digital journeys for insurers, brokers and organisations looking to extract exceptional value from their data.

Incited is a data science insurtech that helps unlock the value of data, transforming it into insight and action with our uniquely integrated data science, analytics and artificial intelligence (AI) proposition.


Established in 2016, Incited works with insurers, brokers, software houses and third-party providers to create data solutions that are used by more than a dozen UK insurers. Our platforms deliver advanced analytics, visualisation, machine learning and enrichment services over billions of records at point of transaction.


Our solutions provide advanced analytics tools for real-time modelling and prediction, uncovering patterns in data, detecting fraud, improving customer retention, generating dynamic pricing solutions and enhancing reporting and interactive data exploration.

Embed data science into your real-time processes.

Optimise pricing for products & services
Predict customer lifetime value
Detect and reduce fraud
Improve customer retention
Understand market & customer behaviours
Recommend products for up-selling

Move your data and analytics to the cloud.

Better outcomes for insurers, brokers and their customers.

Our solutions use advanced analytics to deliver real-time enrichment from customer and market data, along with data modelling, reporting and prediction, helping our clients:

Be more competitive
Be more profitable
Become less exposed to risk
Identify new markets
Detect & prevent fraud
Give better customer experiences
Share by: